Post(s) tagged with "strategy"
In our recent research, we’ve found that fully three-quarters of the executives we surveyed at 120 companies around the world in 10 major industry sectors were well aware of the need to match their strategies — and the process by which they create them — to the specific conditions of their competitive environment. And yet, our research also found far too many were employing strategies suited only for predictable and immutable industries.
No I am unfortunately NOT surprised by this, but neither depressed… since this seems to be way it have to go i e companies don’t change and do consequently go bust and leave room for others… or?
Forrester: Most Companies Still Figuring Out Mobile
To me this is really interesting since it is a(nother) piece of evidence of the challenges of adapting a new organizational paradigm from, in this case a model where people and their communication capababilities are location based, to a model where people are mobile and bring their communications capabilities with them.
In a broader and a more generic perspective of technology adaption/diffusion it is yet another example of how bad organizations are at digesting new technologies and new logic of organizing.
Especially if it doesn’t directly make it on the bottom line…
And now to a thought exercise: how large share of the changes which are required of companies today will directly contribute to the bottom line in 1 - 2 years…?
My view of this is that the lion part of the required changes, e g adapting to a mobile logic, will never be directly contributing to the bottom line. Instead it will create a whole new set of systemic challenges like e g inertia, inability to ser, understand or respond which in turn will cause a long row of complex problems on both operational and soon also strategic levels. In the worst of worlds this might turn out to be THE, or at least A SIGNIFICANT reason that the set of operational options for the future will be severely limited, which in turn might be extremely damaging to the future valuation (= share value) of the company. But it will still never appear to affect the bottom line…
…though it might kill you directly like falling of a cliff when failing to react to some changes in the environment, or slowly paralyze you like a deadly neurological disease when you sit immobilized and step by step realize that you are losing your capacity and will soon not be able to defend yourself against a toddler. But it will still not affect the bottom line.
Resonance on Vimeo (via Vimeo)
They are talking about design strategy in a really good way, but I think this line of reasoning could be applied to a lot more because most of us are actually engaged in a design process, even if we don’t understand it.
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P A Martin Börjesson
To be able to see the future emerge we have to throw a wide net to catch the weak signals. In this tumble I collect things I find valuable for my work as scenario planner, strategist and futurist - for more info about me go to www.futuramb.se.
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