Post(s) tagged with "africa"
The attention is, like many of us have predicted, continuing to shift towards Africa
The continent’s consumer-facing industries are expected to grow by $400 billion, representing its single-largest business opportunity, by 2020. But many companies don’t know how to translate this potential into action, because of a dearth of market research. That, however, is changing. In one of the first studies of its kind, McKinsey’s Africa Consumer Insights Center surveyed 13,000 consumers in ten African countries, with a focus on the largest cities. Five categories of consumption were covered: apparel, financial services, groceries, the Internet, and telecommunications.
Mobile health platforms are fast emerging in Kenya, where one startup’s newly launched mobile health platform is attracting nearly 1,000 downloads daily, and the dominant telecom, Safaricom, has forged a partnership that will give its 18 million subscribers access to doctors.
Will Africa be the leading continent when it comes to use new and mobile technology in health care? Will that let them to leapfrog the whole problem of gigantic health care systems which we in the west now see suffocating from demographic pressure, and increasing and toxicating complexification, both internally and externally.
Robert Neuwirth: 1.8 billion people on the planet live in an economy outside legal spheres - an economy that grows faster that the regulated economy
Robert Neuwirth (PopTech 2011) tells us about life in the informal economy, what French culture classifies as System D. 1.8 billion people on the planet subsist through economic transactions that happen outside legal spheres and, by 2020, two thirds of our planet will be doing business in this domain. The future is the free market vs. the flea market.
This is also in line with some other megatrends (gigatrends?) which points out that power and influence moves from institutions to the individuals, who of course will do something about their situation if no one else does.
An interesting aspect of this is that Robert Neuwirth don’t mention the relation to the prosumer economy - an economy without money, but which creates and exchanges huge amount of value, and which is also probably growing much faster than than the regulated money economy.
Africa is in the midst of a technological revolution, and nothing illustrates that fact than the proliferation of mobile phones. Consider this: more Africans have access to mobile phones than to clean drinking water.
The statement about drinking water vs mobile phones is to me a bit weird and misleading because it is really hard to understand what it really means (if it is true), but it says something about how the technology diffusion continues regardless of many other problems. In the best of worlds it might help solving those problems as well…
Loading more posts
P A Martin Börjesson
To be able to see the future emerge we have to throw a wide net to catch the weak signals. In this tumble I collect things I find valuable for my work as scenario planner, strategist and futurist - for more info about me go to www.futuramb.se.
Ask me about my posts