Twenty six per cent of European doctors own an iPad and they spend over a quarter of their professional online time on the device, according to new research.

The analysts found that iPad owners primarily use their devices to look up information, browse articles, and watch videos and said physicians showed “significant interest in using iPads to manage and educate their patients”.

A astonishing rate of penetration for a technology this young and made for a consumer market.

16 February 19 Permalink

infoneer-pulse:

If you think about it, printers are probably the worst-designed gadgets in our homes (unless you own the same awful Samsung Behold as I do). But despite the mythical advance of the paperless office, nobody has been able to kill them off. Until now. A new survey says that the iPad has finally doomed the printer, and is even saving trees.

The survey, conducted by Morgan Stanley Research and named “Tablet Demand and Disruption,” shows that as tablet adoption in business has grown, so the use of paper and printers has dropped. And for tablets here we can read “iPad,” as nothing else is really selling in significant numbers.

Morgan Stanley surveyed 700 tablet users in the U.S and found that 46 percent of them had reduced their printer use. It makes total sense. Even the Lady, a die-hard paper user, took her iPad to some official place or other last month to have them scan a barcode straight from the screen.

» via Cult of Mac

16 February 85 infoneer-pulse Permalink

Much of the iPad’s use in medical settings so far has been in the form of pilots and trials, but it’s getting ready to take off in a much bigger way. The Veteran’s Administration in the U.S. is looking at rolling out as many as 100,000 tablets across 152 hospitals, says Wired, based on the success of the 1,500 trial iPads it currently has in use. Over 80 percent of U.S. hospitals have similar trials in place, according to recent comments made by Apple CEO Tim Cook, which means that many more could soon take the plunge, resulting in a huge uptick of orders from medical organizations for the generally consumer-oriented device.

5 December 86 Permalink

iPad’s Time Usage This has implications on how publishers should be developing content so it is optimized for the appropriate device

• Use of  desktop computers is down for 35% iPad owners since they bought the device
• Use of laptops is also down since they bought an iPad at 39%
• 87% of owners are using it every day of the week
• 26% for half an hour to an hour per day
• 32% for 1-2 hours per day
• 24% for more than 2 hours a day.

Where do they use it? Its versatility makes it a flexible and ubiquitous device with

• 69% of respondents using it in the bedroom
• 42% in the kitchen
• 20% of men can’t be parted from it in the bathroom

The last statistic certainly show that men’s habits for reading in the small room have not changed just the device!

4 April 36 Permalink