Forrester Sees 2014 As An Intelligent, Wearable & Highly Fragmented Year
The internet is a buzz with predictions for next year as we get ready to say goodbye to 2013. Among the crystal-ball gazing is a list of six computing meta-trends from independent tech and market research company Forrester.
Forrester’s computing trends are in context to what they call “The Age of the Consumer”, a period where being customer-oriented is key to gaining marketshare.
We’ve summarized the six meta-trends here but highly suggest you head on over to the original post written by Forrester VP JP Grownder on the Forrester blog.
- Customers will no longer accept brand experiences that do not have contextual experiences available on any device they are using including mobile and tablets.
- Operating systems will continue to be as fragmented as 2013 but despite companies vying for consumer stickiness, users won’t be loyal.
- We will see many wearables reach their commercial release next year along with some big players entering the market.
- Digital assistants like Google Now and Siri become more useable and more useful and start to change how we interact with devices
- Gesture-control will become the new use case for computing with the proliferation of many hardware options and applications from developers.
- 2014 is the year when we will start to walk into a store and it will know you and customize your shopping experience to make it more relevant (Channel).
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P A Martin Börjesson
To be able to see the future emerge we have to throw a wide net to catch the weak signals. In this tumble I collect things I find valuable for my work as scenario planner, strategist and futurist - for more info about me go to www.futuramb.se.
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