Akio Toyoda, president of Toyota Motor Corporation, said: “Social networking services are transforming human interaction and modes of communication. The automobile needs to evolve in step with that transformation

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Toyota unveils ‘Toyota Friend’ in-car social networking - Marketing news - Marketing magazine (via mediafuturist)

This is true!

But what is more emergent is the need for the automotive industry to rewire itself so it can work in the 21th century which will be characterized by very different organizational models, a changed societal agenda and repeating global shortages and crises which will cause all markes to swing up and down in an unpredictable way.

The transplantation of the car into a social media world is in comparison a pretty small and insignificant change which the car manufacturers themself most likely will not have a major role in.

Source: futuristgerd

2 June 52 emergentfutures

AutomotiveFuturesocial media

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