How can we be efficient in getting the precious attention by others in the bottom-up arena of social media? That seems to be a crucial question for many people today.
Between futurists we have been talking about the emergence of the attention economy at least since internet started to grow exponentially. But even before that the marketing people have been pondering about this decades before…
In the world of social media this issue isn’t just an isolated commercial problem anymore, but everyones problem. At least everyone who is trying ot be listened to, but also those who want to protect their own precious attention from hostile takeovers.
P A Martin Börjesson
To be able to see the future emerge we have to throw a wide net to catch the weak signals. In this tumble I collect things I find valuable for my work as scenario planner, strategist and futurist - for more info about me go to www.futuramb.se.
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