gamificationsweden: Innovation Excellence | Better Ideas Through Gamification As the late management guru Peter Drucker maintained, “Innovation is the specific tool of the entrepreneur.” A big challenge for every business, though, is how to drive engagement in innovation beyond the startup phase. Innovation expert Stefan Lindegaard believes social-media gamification is the answer. “Social media has a key role to play in helping engage people once you’ve got their initial attention,” he writes in his new book, Social Media for Corporate Innovators and Entrepreneurs: Add Power to Your Innovation Efforts. “Many people might visit your community page or Like your Facebook page after seeing a tweet, for example, but how do you sustain that initial interest so they come back again and again and become active, committed members of your community? One increasingly popular strategy is gamification.”

gamificationsweden:

Innovation Excellence | Better Ideas Through Gamification

As the late management guru Peter Drucker maintained, “Innovation is the specific tool of the entrepreneur.” A big challenge for every business, though, is how to drive engagement in innovation beyond the startup phase.

Innovation expert Stefan Lindegaard believes social-media gamification is the answer. “Social media has a key role to play in helping engage people once you’ve got their initial attention,” he writes in his new book, Social Media for Corporate Innovators and Entrepreneurs: Add Power to Your Innovation Efforts. “Many people might visit your community page or Like your Facebook page after seeing a tweet, for example, but how do you sustain that initial interest so they come back again and again and become active, committed members of your community? One increasingly popular strategy is gamification.”

18 September 25 gamificationsweden
gamificationinnovationfuture

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    Good post from Sweden on keeping people engaged with your brand
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    I couldn’t agree more! I am currently part of a long chain of comments generated by a colleague that offered $5.00 for...
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    As the late management guru Peter Drucker maintained, “Innovation is the specific tool of the entrepreneur.” A big...
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P A Martin Börjesson

To be able to see the future emerge we have to throw a wide net to catch the weak signals. In this tumble I collect things I find valuable for my work as scenario planner, strategist and futurist - for more info about me go to www.futuramb.se.


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