September 3, 2012 By Andy Boxall, digitaltrends.com
Bruce Willis may be contemplating legal action against Apple over the ownership of his digital music collection.
At first, this appears to be a slightly ridiculous story that exists only because it features a movie star and th…
This might at least open people’s eyes to the fact that certain things we think we own - we have been tricked into just licensing. The product logic is sometimes not changing into a service logic, but into a licensing logic… The concept of ownership is changing!
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P A Martin Börjesson
To be able to see the future emerge we have to throw a wide net to catch the weak signals. In this tumble I collect things I find valuable for my work as scenario planner, strategist and futurist - for more info about me go to www.futuramb.se.
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