The Cheapest Generation
Derek Thompson, theatlantic.com
In 2009, Ford brought its new super­mi­ni, the Fies­ta, over from Europe in a brave attempt to attract the atten­tion of young Amer­i­cans. It passed out 100 of the cars to influ­en­tial blog­gers for a free six-month test-drive, with just one…

The Cheapest Generation
Derek Thompson, theatlantic.com

In 2009, Ford brought its new super­mi­ni, the Fies­ta, over from Europe in a brave attempt to attract the atten­tion of young Amer­i­cans. It passed out 100 of the cars to influ­en­tial blog­gers for a free six-month test-drive, with just one…

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P A Martin Börjesson

To be able to see the future emerge we have to throw a wide net to catch the weak signals. In this tumble I collect things I find valuable for my work as scenario planner, strategist and futurist - for more info about me go to www.futuramb.se.


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