The Untouchable Economy: Why Americans Are Turning Against ‘Stuff’ - Michael Mandel - The Atlantic Millennials are shifting from tangibles (cars and homes) to intangibles (education and access to data), but they are not alone. In today’s data-driven economy, the business sector is moving along the same tangible-to-intangible path as the Millennials, perhaps at an even faster pace. Business spending on nonresidential structures, other than mining-related, is roughly 30% below the 2007 pre-recession highs, while investment in software is up almost 20% over the same period.

The Untouchable Economy: Why Americans Are Turning Against ‘Stuff’ - Michael Mandel - The Atlantic

Millennials are shifting from tangibles (cars and homes) to intangibles (education and access to data), but they are not alone. In today’s data-driven economy, the business sector is moving along the same tangible-to-intangible path as the Millennials, perhaps at an even faster pace. Business spending on nonresidential structures, other than mining-related, is roughly 30% below the 2007 pre-recession highs, while investment in software is up almost 20% over the same period.

Source: The Atlantic

29 August 80
futureconsumtiongenerationsmillenials

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P A Martin Börjesson

To be able to see the future emerge we have to throw a wide net to catch the weak signals. In this tumble I collect things I find valuable for my work as scenario planner, strategist and futurist - for more info about me go to www.futuramb.se.


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