The post is about how collaboration and sharing is taking off and specifically mentioned car sharing as a key example.
On Tuesday GigaOm had a notice up that GM was partnering with Relay Rides to allow users of OnStar to rent their cars out via a mobile app:
This is the implementation of an announcement from back in October.
This is a big deal because it is about building services on top of existing installed technologies rather than people having to pay for new technologies.
It is also a big deal because OnStar has an installed user base of 6 million people which immediately gives the idea scale.
Our cars are one of our most expensive capital and operating budget items. In a time of financial uncertainty and risk a method which safely allows us to offset that cost by lending our car to a trusted social network may take off in a big way.
If that is the case then car makers better look out because they can throw out all their projections on future car sales.