McDonald’s discovers social media can backfire when people hate you | Grist
When McDonald’s tried to launch the #McDStories Twitter campaign, they clearly envisioned a bunch of fond memories from Big Mac lovers, interspersed with behind-the-scenes glimpses into the McDonald’s “food”-making process. (They kicked it off with a link to “some of the hard-working people dedicated to providing McDs with quality food every day.”) Unfortunately, they really, really misunderstood social media. Result: #McDStories was quickly overrun with the grossest, weirdest McDonald’s non-appreciation its non-fans could come up with.
Source: grist.org
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#McDo a récemment lancé une campagne de pub sur #twitter avec une belle idée - sur le papier - qui consistait à créer un...
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