Culture Eats Strategy For Lunch | Fast Company ⇢

Culture, like brand, is misunderstood and often discounted as a touchy-feely component of business that belongs to HR. It’s not intangible or fluffy, it’s not a vibe or the office décor. It’s one of the most important drivers that has to be set or adjusted to push long-term, sustainable success. It’s not good enough just to have an amazing product and a healthy bank balance. Long-term success is dependent on a culture that is nurtured and alive. Culture is the environment in which your strategy and your brand thrives or dies a slow death.

I would say this even stronger: culture is what is implemented in the organization and in the head of the employees while strategies, plans and organization charts are incomplete and one dimensional sketches of what we want the organization to be. The problem is that we think that we can bypass the concept of culture to get directly from these sketchy plans to changed organizational behavior, when in fact the changed culture is what we really want to achieve.

Notes

  1. jeannie-hanson reblogged this from futuramb
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  6. revoltfactory reblogged this from millersmessages and added:
    Culture is the environment in which your strategy and your brand thrives or dies a slow death.
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  21. impactpunk reblogged this from emergentfutures and added:
    Haha
  22. rafaelfajardo reblogged this from emergentfutures and added:
    Cultural Shifts are difficult — challenging, in todays argot — and demand constant reinforcement to actualize.
  23. fourstorylimit reblogged this from emergentfutures and added:
    amen
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  25. sunshine001100 reblogged this from emergentfutures and added:
    Excellent article.
  26. yugotme reblogged this from emergentfutures and added:
    Powerful
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P A Martin Börjesson

To be able to see the future emerge we have to throw a wide net to catch the weak signals. In this tumble I collect things I find valuable for my work as scenario planner, strategist and futurist - for more info about me go to www.futuramb.se.


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