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Gen Y prefers hybrids over electric vehicles: study | SmartPlanet

Deloitte’s annual survey of ‘Gen Y’ consumers found that a significant majority - 59 percent - of those respondents would prefer an ‘electrified vehicle’ over any other car or truck. Moreover, these consumers favored hybrid gasoline-electric vehicles (57 percent) over all-electric vehicles (2 percent) or traditional gasoline-powered cars (37 percent).

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Could this mean that we will see automakers shift away from pure electrics and towards improving their hybrid fleets moving forward?

This might be a significant insight, but there are a number of dimensions missing. One I think of and I see signs of is new emerging business models where the pricing and availability of electricity might dramatically change both the types of available vehicles as well as how mobility is paid for by the consumers.

Source: smartplanet.com