Jul 06 2009
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Pendulum Is Swinging Back on 'Scenario Planning' - WSJ.com
Use of scenario planning rose following the 2001 attacks, to about 70% of executives surveyed by consultants Bain & Co. in 2002, up from 30% in 1999. Since then, Bain’s surveys have found fewer executives using the tool, though the consulting firm expects heightened interest this year, because of the recession.
“It’s sort of like flood insurance,” says Michael Raynor, a corporate-strategy expert at Deloitte Consulting LLP. “Everybody runs out and buys flood insurance the year after the flood.”
